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Privacy Policy

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Privacy Policy

Who we are

ATNL AGRITECH AND RETAIL SERVICES LLP (“we”) takes the privacy of your information seriously. This privacy notice (“Privacy Notice”) describes the types of personal information we collect from you, through our stores, other premises, website (including sub-domains and microsites) mobile applications, or other means. It describes the purposes for which we collect that personal information, the other parties with whom we may share it, and the measures we take to try and protect it. It also tells you about some of your rights and choices with respect to your personal information, and how you can contact us about our privacy practices.

You are advised to carefully read this Privacy Notice before using or availing any of our products and/or services. By doing so you are consenting to the collection and processing of your Data (including SPDI) in accordance with the practices and policies outlined in this Privacy Notice.

. Our products and services are targeted at users in India, and this Privacy Notice is intended to comply with the laws of India. If you are accessing or using the website or mobile application from an overseas location, you are requested to independently validate the impact of any applicable local laws. If you do not agree with this Privacy Notice at any time, in part or as a whole, write to our Grievance Office at the address specified below.

WHAT DATA DO WE COLLECT ABOUT YOU

We collects Data for various purposes set out in this Privacy Notice. This Data includes, without limitation, the following categories :

  1. Contact information: first and last name, email address, postal address, country, employer, phone number and other similar contact data.
  2. Financial information: payment instrument information, transactions, transaction history, preferences, method, mode and manner of payment, spending pattern or trends, and other similar data.
  3. Transaction information: the date of the transaction, total amount, transaction history and preferences and related details.
  4. Personal information: Age, sex, date of birth, marital status, nationality, details of government identification documents provided, occupation, ethnicity, religion, travel history, or any other personal information provided in responses to surveys or questionnaires
  5. Payment instrument information – through our application pages , you may choose a 3 rd payment service provider of your choice for making payment and may agree to store your payment instrument details with the chosen service provider/s. The payment instrument data is managed by service provider/s

 HOW WE COLLECT DATA

We collect Data in the following ways:

  • Information You Give Us: We receive and store any information you enter on our website or mobile application or give us in any other way (e.g., at outlets, stores, hotels, kiosks)
  • E-mail Communications:  To help us make e-mails more relevant and interesting, we often receive a confirmation (if your device supports such capabilities) when you open e-mail from us or click on a link in the e-mail. You can choose not to receive marketing emails from us by clicking on the unsubscribe link in any marketing email.

  • DATA SHARED BY YOU

    We may collect your Data in several ways from your use of our stores, website or mobile application. For instance:

    • when you register with us to receive our products and/or services;
    • when you conduct a transaction with us or attempt a transaction at our stores, on our website or mobile application;
    • when you complete surveys conducted by or for us;
    • when you elect to receive any communications (including promotional offers) from us;
    • from the information gathered by your visit to our stores, website or mobile application; or
    • by way of correlation or inferences from information sourced from sources, which have collected or processed this data based on your consent.

OUR USE OF DATA

Any or all the above Data may be required by us from time to time to provide information relating to us and to work on the experience when using our website or mobile application. Specifically, Data may be used by us for the following reasons:

  • carry out our obligations arising from any contract entered into between you and us;
  • provide (including customizing and improving) products and/or services and communicate with you about products and/or services offered by us;
  • enable payment, billing and invoicing related purposes;
  • enable Our Group Entities, Service Providers and Partners to offer their products and/or services and communicate with you about such products and/or services;
  • provide you with offers (including for financial products and/or services), personalized services and recommendations and improve your experience on our website and mobile application;
  • operate, evaluate and improve our business (including for administration and management related purposes), website and mobile application;
  • generate aggregated data to prepare insights to enable us to understand customer behaviour, patterns and trends with a view to learning more about your preferences or other characteristics;
  • provide privileges and benefits to you, marketing and promotional campaigns based on your profile;
  • in connection with loyalty programs owned and operated by us or by other Tata Group Entities;
  • communicate with you (including to respond to your requests, questions, feedback, claims or disputes) and to customize and improve our services;
  • enforce the terms of use of our website and mobile application;
  • protect against and prevent fraud, illegal activity, harm, financial loss and other legal or information security risks; and serve other purposes

SHARING OF DATA

We may share your Data with/ for:

  • Partners: We may make available to you services, products, or applications provided by Partners for use on or through our website or mobile application. If you choose to use such service, customer information related to those transactions may be shared with such Partner.
    Such Partners will be required to respect the security of your Data and to treat it in accordance with this privacy policy and applicable law.
  • Protecting ATNL AGRITECH AND RETAIL SERVICES LLP:We may release Data when we believe release is appropriate to comply with applicable law or legal process, enforce or apply the Terms of Use of our website or mobile application and other agreements, protect ATNL AGRITECH AND RETAIL SERVICES LLP against harm or financial loss, when we believe disclosure is necessary to protect individuals’ vital interests, or in connection with an investigation of suspected or actual fraudulent or illegal activity. This may include exchanging information with other companies and organizations for fraud protection, risk management and dispute resolution. This does not include selling or otherwise disclosing personally identifiable information from users for commercial purposes in violation of this Privacy Notice.
  • Business Transfers: As we continue to develop our business, we might sell or buy subsidiaries or business units. Your Data (including in relation to loyalty programs) may be transferred as part of such transaction or in the course of exploratory activities related thereto, including due diligence and audit exercises. The relevant transferee may thereafter make use of Data in accordance with then applicable Law.

 KEEPING DATA SECURE

We will use technical and organisational measures to safeguard your Data and we store your Data on secure servers. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us by e-mail.

CHANGES TO THIS PRIVACY NOTICE

Our business changes constantly and our Privacy Notice will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website and mobile application frequently to see recent changes The updated version will be effective as soon as it is accessible. Any changes will be immediately posted on our website and mobile application and you are deemed to have accepted the terms of the updated Privacy Notice on your first use of our website or mobile application or first purchase of the products and/or services following the alterations. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
Your continued access to our stores, physical premises, website or mobile application, following any such amendments to the Privacy Notice, will be deemed as an implicit acceptance of the Privacy Notice in its amended form.

RETENTION OF DATA

ATNL AGRITECH AND RETAIL SERVICES LLP retains Data for as long as necessary for the use of our products and/or services or to provide access to and use of our website or mobile application, or for reasonable purposes such as complying with our legal obligations, resolving disputes, enforcing our agreements or as otherwise stated in this Privacy Notice, and for such periods or purposes as are permitted under applicable Confidential law,. Because these needs can vary for different data types and purposes, actual retention periods can vary significantly.

YOUR RIGHTS AND CHOICES

  • Right to Confirmation and Access – the right to confirm our methods of processing and request
    1. copies of the information we hold about you at any time, or
    2. that we modify, update or delete such information.
  • Right to Correction – the right to have your Data rectified if it is inaccurate or incomplete.
  • Right to be Forgotten – the right to request that we delete or remove your Data from our systems.
  • Right to Restrict / Object to Our Use of your Data – the right to limit the way in which we can use it.

HOW TO CONTACT US

To request to review, update, or delete your personal information or to otherwise reach us, please submit a request by e-mailing us at contact@greenmylk.in. You may contact us for information on Service Providers, Partners and Our Group Entities with whom we may share your Data in compliance with this Privacy Notice and applicable law. We will respond to your request within 30 days.

 

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